Sell — everywhere
One platform that lets you sell wherever your customers are—online, in‑person, and everywhere in‑between.
Custom online store
Your brand, your way
Bring your products to life with an ecommerce website.
Bring your brand to life with customizable, responsive themes.
Drag-and-drop store builder
Create your store without coding or design skills.
Bring your own or purchase one through Shopify.
“As a direct to consumer business, 100% of our sales is generated from our online Shopify store.”Arden | Leonard & Church
Point of sale
Standout retail experiences
Elevate your in‑person selling.
Better shopping experiences
Offer customers personalized service, flexible shopping, and painless returns.
Simplify store set up and staff training.
Unified back office
Use one tool to manage all your products, inventory, and customers—no matter how many places you sell from.
“Retail is our biggest channel and has proven to be a great launchpad that has allowed us to grow awareness of our brand and build our online presence.”Catherine | SoYoung
“Shopify let us build an ecommerce platform without having prior knowledge or allocating significant resources.”Fred | Luca + Danni
Extend your reach
Get your products in front of more shoppers.
Grow your audience and sales by boosting awareness on social media networks like Instagram and Facebook.
Expand your reach and your business when you tap into the largest customer bases in the world like Amazon and eBay.
Learn more about selling online
From the Shopify app, tap Products.
- Tap the product you want to sell.
- Under Variants, tap the variant you want to sell.
- From the variant details screen, set the Compare at price to the product's original price.
- Set the Price of the product to your new sale price.
- Tap Save.
- Choose an ecommerce platform.
- Customize the look and feel of your website.
- Add products.
- Set up backend processes for payments, inventory, and orders.
- Launch your website.
The best online selling platform is Shopify. Other great online selling platforms include:
- Big Cartel
You can sell products online via your own ecommerce store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, on social media, and wholesale.