Sync your product catalog

Your Shopify products automatically sync to Facebook and Instagram so you can easily create ads and shoppable posts.

Sell where people shop

Find the right features to market and sell your products in front of Facebook and Instagram shoppers.

Manage from within Shopify

Use Shopify to create, track, and manage your ad campaigns and orders with Facebook.

Powerful tools to scale your business

Facebook Shops

Offer a smooth shopping experience

Customize your Shop

Bring the look and feel of your Shopify store to Facebook Shops.

Create collections

Group items from your inventory to help customers discover your products.

Manage your Shop across channels

Run a custom shopping experience for Instagram and Facebook in one place.

Instagram Shopping

Transform posts and stories into shopping experiences with product tags

Showcase your brand and products

Get your products in front of 1 billion trend-seeking shoppers on Instagram.

Remove shopping barriers

Provide a consistent in-app shopping experience, from product discovery to checkout.

Sell from one inventory

Use one product inventory that stays synced across all the places you sell in through Shopify.

Social Page Posts

Share your products with Facebook social posts

Engage with your followers

Create and schedule social post in minutes, and share it with all your Facebook followers.

Build brand awareness

Choose any of your Shopify products to promote to your Facebook followers without spending any money.

Reach new customers

Add a discount code to your social posts to help convert followers into customers.

Facebook Marketing

Expand your audience through Facebook ads

Get new customers with ads

Find new customers with audience building ads, or use retargeting ads to get products in front of people even after they’ve left your store.

Easy Facebook pixel setup

Track customer actions on your online store to create smarter advertising.

Learn smart marketing techniques

Boost your marketing mindset with expert tips and advice from Facebook and marketing experts.

Learn more about selling on Facebook and Instagram

  • No, you don’t need Shopify to sell on Instagram and Facebook. When you sell on Instagram and Facebook with Shopify, there are apps and integrations that connect your inventory, marketing, customer, and sales data into a central database. Sync your product catalog, discover and promote the most popular product features, and create your ad campaigns all within Shopify.

  • Use Shopify to create, track, and manage your ad campaigns and orders with Facebook and Instagram. Simply sync your product catalog, put your products in front of the right audience, and track it all from your Shopify dashboard.

  • Before you start selling on Instagram, you’ll need to make sure you’ve set up a Facebook business page and have products in your Facebook catalog. From there, use the following steps:

    1. From your Shopify admin, click Facebook sales channel > Overview.
    2. Click Set up to start in the Instagram Shopping section.
    3. Connect the required Facebook accounts to the Facebook sales channel.
    4. Review and accept the terms and conditions, then click Request approval.

    It takes 24-48 hours for Facebook to review your products. Note that this works if you’re on the Shopify Basic plan or above.